{"id":4131,"date":"2022-06-22T10:41:07","date_gmt":"2022-06-22T09:41:07","guid":{"rendered":"https:\/\/www.rajapack.it\/blog-it\/?p=4131"},"modified":"2022-10-19T17:22:17","modified_gmt":"2022-10-19T16:22:17","slug":"guida-2022-il-packaging-al-centro-delle-commerce","status":"publish","type":"post","link":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce","title":{"rendered":"Guida 2022: Il packaging al centro dell’e-commerce"},"content":{"rendered":"

In occasione del Netcomm Focus sulla Logistica e il Packaging \u00e8 stata presentata la guida \u201cIl packaging al centro dell\u2019e-commerce\u201d<\/a>.<\/span><\/p>\n

Un documento utile a tutte le aziende che sono vogliono conoscere le best practice e le ultime linee guida per un uso sostenibile dell\u2019imballaggio per il commercio online.<\/strong><\/span><\/p>\n

Sono ormai pi\u00f9 di 33 milioni gli italiani che comprano on-line e 127 milioni gli acquisti solo nel primo trimestre 2022 segnando +45,7% rispetto allo stesso periodo del 2019.<\/span><\/p>\n

Guardando questi numeri \u00e8 evidente che utilizzare imballaggi sostenibili per i propri prodotti \u00e8 sempre pi\u00f9 necessario. Significa contribuire efficacemente allo sviluppo di un e-commerce sostenibile, trasmettendo al contempo al cliente la propria attenzione e il proprio impegno rispetto alle tematiche green.<\/span><\/p>\n

In questa guida, oltre a tanti spunti sull\u2019ottimizzazione della tua packaging strategy, a pagina 47 troverai il capitolo curato da noi di RAJA sulla transizione ecologica degli imballaggi<\/strong>.\u00a0Un excursus su sustainable packaging, CSR in azienda, ricerca ed innovazione.<\/span><\/p>\n

 <\/p>\n

Se vuoi scoprire le 5R di RAJA, tanti casi di successo, le ultime novit\u00e0 e tutti i dati interessanti delle ricerche Netcomm\u2026<\/span><\/p>\n

Scaricala subito cliccando sull\u2019immagine:<\/span><\/h2>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In occasione del Netcomm Focus sulla Logistica e il Packaging \u00e8 stata presentata la guida \u201cIl packaging al centro dell\u2019e-commerce\u201d. Un documento utile a tutte le aziende che sono vogliono […]<\/p>\n","protected":false},"author":24,"featured_media":4132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,474],"tags":[490],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consigli-e-tutorial","category-e-commerce","tag-imballaggi-ecommerce"],"acf":[],"yoast_head":"\nGuida 2022: Il packaging al centro dell'e-commerce - Blog RAJA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guida 2022: Il packaging al centro dell'e-commerce - Blog RAJA\" \/>\n<meta property=\"og:description\" content=\"In occasione del Netcomm Focus sulla Logistica e il Packaging \u00e8 stata presentata la guida \u201cIl packaging al centro dell\u2019e-commerce\u201d. Un documento utile a tutte le aziende che sono vogliono [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\" \/>\n<meta property=\"og:site_name\" content=\"Blog Ufficiale RAJA | Il n\u00b0 1 Europeo dell\u2019imballaggio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RajapackIT\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T09:41:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-19T16:22:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Tognon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RajapackIT\" \/>\n<meta name=\"twitter:site\" content=\"@RajapackIT\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Tognon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\"\n\t },\n\t \"author\": {\n\t \"name\": \"Maria Tognon\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/person\/8293b8c9692591d18b2bbc2943fdade9\"\n\t },\n\t \"headline\": \"Guida 2022: Il packaging al centro dell’e-commerce\",\n\t \"datePublished\": \"2022-06-22T09:41:07+00:00\",\n\t \"dateModified\": \"2022-10-19T16:22:17+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\"\n\t },\n\t \"wordCount\": 187,\n\t \"commentCount\": 0,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png\",\n\t \"keywords\": [\n\t \"Imballaggi e-commerce\"\n\t ],\n\t \"articleSection\": [\n\t \"Consigli degli esperti\",\n\t \"E-commerce\"\n\t ],\n\t \"inLanguage\": \"it-IT\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"CommentAction\",\n\t \"name\": \"Comment\",\n\t \"target\": [\n\t \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#respond\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\",\n\t \"url\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\",\n\t \"name\": \"Guida 2022: Il packaging al centro dell'e-commerce - Blog RAJA\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#website\"\n\t },\n\t \"primaryImageOfPage\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png\",\n\t \"datePublished\": \"2022-06-22T09:41:07+00:00\",\n\t \"dateModified\": \"2022-10-19T16:22:17+00:00\",\n\t \"inLanguage\": \"it-IT\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"it-IT\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage\",\n\t \"url\": \"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png\",\n\t \"contentUrl\": \"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png\",\n\t \"width\": 930,\n\t \"height\": 555\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#website\",\n\t \"url\": \"https:\/\/www.rajapack.it\/blog-it\/\",\n\t \"name\": \"Blog Ufficiale RAJA | Il n\u00b0 1 Europeo dell\u2019imballaggio\",\n\t \"description\": \"news dal mondo dell'imballaggio\",\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.rajapack.it\/blog-it\/?s={search_term_string}\"\n\t },\n\t \"query-input\": \"required name=search_term_string\"\n\t }\n\t ],\n\t \"inLanguage\": \"it-IT\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#organization\",\n\t \"name\": \"RAJA Blog IT\",\n\t \"url\": \"https:\/\/www.rajapack.it\/blog-it\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"it-IT\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/07\/ico.png\",\n\t \"contentUrl\": \"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/07\/ico.png\",\n\t \"width\": 512,\n\t \"height\": 512,\n\t \"caption\": \"RAJA Blog IT\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/logo\/image\/\"\n\t },\n\t \"sameAs\": [\n\t \"https:\/\/www.facebook.com\/RajapackIT\",\n\t \"https:\/\/x.com\/RajapackIT\",\n\t \"http:\/\/www.linkedin.com\/company\/rajapack-italy\"\n\t ]\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/person\/8293b8c9692591d18b2bbc2943fdade9\",\n\t \"name\": \"Maria Tognon\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"it-IT\",\n\t \"@id\": \"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/person\/image\/\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/68ed3f0a2f693fe28b5de06e0fc5ea50?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/68ed3f0a2f693fe28b5de06e0fc5ea50?s=96&d=mm&r=g\",\n\t \"caption\": \"Maria Tognon\"\n\t },\n\t \"description\": \"Lorem Ipsum \u00e8 un testo segnaposto utilizzato nel settore della tipografia e della stampa.\"\n\t }\n\t ]\n\t}<\/script>\n","yoast_head_json":{"title":"Guida 2022: Il packaging al centro dell'e-commerce - Blog RAJA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce","og_locale":"it_IT","og_type":"article","og_title":"Guida 2022: Il packaging al centro dell'e-commerce - Blog RAJA","og_description":"In occasione del Netcomm Focus sulla Logistica e il Packaging \u00e8 stata presentata la guida \u201cIl packaging al centro dell\u2019e-commerce\u201d. Un documento utile a tutte le aziende che sono vogliono [...]","og_url":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce","og_site_name":"Blog Ufficiale RAJA | Il n\u00b0 1 Europeo dell\u2019imballaggio","article_publisher":"https:\/\/www.facebook.com\/RajapackIT","article_published_time":"2022-06-22T09:41:07+00:00","article_modified_time":"2022-10-19T16:22:17+00:00","og_image":[{"width":930,"height":555,"url":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png","type":"image\/png"}],"author":"Maria Tognon","twitter_card":"summary_large_image","twitter_creator":"@RajapackIT","twitter_site":"@RajapackIT","twitter_misc":{"Scritto da":"Maria Tognon","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#article","isPartOf":{"@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce"},"author":{"name":"Maria Tognon","@id":"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/person\/8293b8c9692591d18b2bbc2943fdade9"},"headline":"Guida 2022: Il packaging al centro dell’e-commerce","datePublished":"2022-06-22T09:41:07+00:00","dateModified":"2022-10-19T16:22:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce"},"wordCount":187,"commentCount":0,"publisher":{"@id":"https:\/\/www.rajapack.it\/blog-it\/#organization"},"image":{"@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png","keywords":["Imballaggi e-commerce"],"articleSection":["Consigli degli esperti","E-commerce"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce","url":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce","name":"Guida 2022: Il packaging al centro dell'e-commerce - Blog RAJA","isPartOf":{"@id":"https:\/\/www.rajapack.it\/blog-it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage"},"image":{"@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png","datePublished":"2022-06-22T09:41:07+00:00","dateModified":"2022-10-19T16:22:17+00:00","inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.rajapack.it\/blog-it\/guida-2022-il-packaging-al-centro-delle-commerce#primaryimage","url":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png","contentUrl":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/06\/immagine-copertina-libro-guida.png","width":930,"height":555},{"@type":"WebSite","@id":"https:\/\/www.rajapack.it\/blog-it\/#website","url":"https:\/\/www.rajapack.it\/blog-it\/","name":"Blog Ufficiale RAJA | Il n\u00b0 1 Europeo dell\u2019imballaggio","description":"news dal mondo dell'imballaggio","publisher":{"@id":"https:\/\/www.rajapack.it\/blog-it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rajapack.it\/blog-it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.rajapack.it\/blog-it\/#organization","name":"RAJA Blog IT","url":"https:\/\/www.rajapack.it\/blog-it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/logo\/image\/","url":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/07\/ico.png","contentUrl":"https:\/\/www.rajapack.it\/blog-it\/wp-content\/uploads\/2022\/07\/ico.png","width":512,"height":512,"caption":"RAJA Blog IT"},"image":{"@id":"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RajapackIT","https:\/\/x.com\/RajapackIT","http:\/\/www.linkedin.com\/company\/rajapack-italy"]},{"@type":"Person","@id":"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/person\/8293b8c9692591d18b2bbc2943fdade9","name":"Maria Tognon","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.rajapack.it\/blog-it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/68ed3f0a2f693fe28b5de06e0fc5ea50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68ed3f0a2f693fe28b5de06e0fc5ea50?s=96&d=mm&r=g","caption":"Maria Tognon"},"description":"Lorem Ipsum \u00e8 un testo segnaposto utilizzato nel settore della tipografia e della stampa."}]}},"_links":{"self":[{"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/posts\/4131"}],"collection":[{"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":0,"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/media\/4132"}],"wp:attachment":[{"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rajapack.it\/blog-it\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}